Penélope Cruz named as leather brand ambassador
13/11/2012
She will represent the brand for three years, starting with the spring 2013 ad campaign, which will be shot in the coming weeks.
Ms Cruz said: “Loewe is an international brand proud of its Spanish roots. Its collections are made by Spanish master artisans and I have always admired their work. I feel fortunate to be a part of this project.”
Loewe, which is part of the LVMH luxury goods group, has 170 boutiques around the world.
“Penélope Cruz is the perfect ambassador for Loewe, representing our values of passion, authenticity and excellence,” said it chief executive, Lisa Montague.
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