Women's shoe exports grow 200% at Chinese company
01/11/2012
The company shifted its export focus from the EU to the US, which its foreign trade manager, Jiang Lina, said was the correct strategy to fuel growth, with Europe hard hit by the economic downturn.
It also diversified its women's offering, launching a range using nanotechnology, and established a research team
The China Leather Industry Association quoted Ms Jiang as saying Solanum, Pacific Brands Asia and Steve Madden footwear brands recently approached the company with a view to purchasing its shoes.
Jierda Shoes is located in Yiwu, and mainly sells men’s and women’s leather shoes.
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