Puma denies it is attacking leather
15/10/2012
In its response, the company has said: “Puma is only looking at the environmental impacts that are associated with its operations, supply chain and the production of its products in an objective and transparent way and is trying to quantify those in order to make its operations, manufacturing processes and its products more sustainable. Puma hopes that it is also in the leather industry’s interest to support developments towards a more sustainable economy. Puma reiterates that the company is not attacking leather.”
When Jochen Zeitz delivered the presentation of the environmental cost comparison between the InCycle Basket and the Puma Suede, he said: “I call upon governments to start supporting companies to use more sustainable materials in their products instead of continuing with antiquated incentives, such as import duties on synthetic materials that are in principle much higher compared with those placed on leathergoods regardless of the environmental footprint.”
At the end of June, at the United Nations Rio+20 earth summit, he said: “We should eat less meat, all of us, and we should use less leather. We all know that cattle and beef are among the biggest contributors to carbon emissions. We have to find alternative ways of producing our raw materials without asking nature to do it for us.”
Jochen Zeitz announced his resignation as chairman of the administrative board of Puma on October 15. He will step down on November 30. He will remain as a member of the board of directors of parent group, PPR.
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