Cadillac eyes bigger slice of luxury car market - leatherbiz: Leading Leatherbiz

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Cadillac eyes bigger slice of luxury car market

12/10/2012
General Motors has created a new position of global brand chief for Cadillac as the US car manufacturer sets its sights on growth, hoping to challenge rivals in the luxury car market.

Robert Ferguson will lead Cadillac's growth and development, and report to chief executive Dan Akerson.

Cadillac is planning its most extensive round of product launches and upgrades in its history, including the new ATS small luxury sedan.

Mr Akerson said in April that he would like Cadillac sales in China to match US levels by 2015 or 2016. Cadillac sold 30,000 vehicles last year in China, compared with 153,000 in the US. "Successful global automotive companies must have a major global luxury brand that competes around the world and wins around the world and in China," he said.

Mr Ferguson will be responsible for marketing, brand management and advertising, with responsibility for sales also expected to come under his remit from next year.


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