Business booming for major Chinese footwear brands
23/08/2012
During the first six months of this year, Belle International recorded an increase in profits of 12% compared to the same period last year. It opened more than 750 new stores in the half-year period to take its total number of retail outlets to more than 16,000 across mainland China. Chief executive, Sheng Baijiao, has said the company intends to add more stores before the end of 2012.
Over the same timeframe, rival brand Aokang recored a 21.8% growth in sale revenues and an inrease in profits of 36.3%. A recent move into leathergoods boosted Aokang sales; the company said its revenues from leathergoods was 37.7% higher in the first half of 2012 than over the same period in 2011.
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