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Leading Chinese entrepreneurs visit Rolls-Royce

25/07/2012
Members of the China Entrepreneur Club visited the home of Rolls-Royce Motor Cars in the south of England on July 23 at the start of a tour of the United Kingdom, which will also include attendance at the London 2012 Olympic Games.

The 30-strong delegation included what the luxury automotive firm described as “the elite of the Chinese business community, occupying prominent places in the national Chinese economy”.

Established in 2006 by influential business figures from different parts of China, the China Entrepreneur Club work to promote corporate social responsibility among Chinese enterprises. It limits itself to 60 members from different industries.
 
 “I am delighted to welcome our guests from the China Entrepreneur Club and honoured that they have chosen the home of Rolls-Royce as their first port of call during their visit to Great Britain,” said Torsten Müller-Ötvös, chief executive. “Chinese customers understand the Rolls-Royce brand, they love heritage and they also have a deep understanding of the value of craftsmanship and skills that are passed down through many generations.”
 
In 2011, China became the leading sales region for Rolls-Royce worldwide for the first time, narrowly beating the United States to the top spot.


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