Shuochen Clothing to develop Xiniya leathergoods
Men’s apparel and accessories brand China Xiniya Fashion has
granted an exclusive license to Guangzhou Shuochen Clothing to use the Xiniya
brand to design, develop, market and sell leather shoes, bags and other leathergoods
through its retail outlets including department store concessions in China.
The licence takes effect from August 1 to November
30, 2018. The scope of the licence is limited to casual leather products for
business use. Xiniya will retain final design approval over products developed
by Shuochen.
"We are very pleased to have signed this agreement
with Guangzhou Shuochen Clothing Development Company," said Qiming Xu,
chairman and chief executive officer of China Xiniya Fashion.
"With over 10 years of experience in leathergoods
development and production, Shuochen is an ideal partner. While this will have
no immediate impact on our financial results, we believe that this will help to
increase our retail network and brand recognition over the long term as we
continue to grow our brand."
