Bentley sets up new sales company in Russia - leatherbiz: Leading news Leatherbiz

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Bentley sets up new sales company in Russia

19/06/2012
Luxury automotive brand Bentley Motors has created a new sales company in Russia, which it says is now one of the company’s most important markets.  Bentley Russia is now in operation and reflects plans to strengthen Bentley’s presence in the Russian market, attracting new customers and also “enhancing the brand experience for existing Bentley owners”.

“We believe that there are major opportunities for Bentley to expand our market and increase sales in Russia,” said Guenter Behringer, head of Bentley Russia, at the time of the announcement. In 2011, sales in the country increased by 45%, making Bentley the best-selling luxury car brand in Russia, the company claimed.

Bentley will be showcasing its current model line-up at the Moscow Motorshow from 30 August to 9 September 2012. The new Continental GT V8 and the Bentley Mulsanne, with a new customisation offering for the leather interiors of the cars, Executive Interior Specification (EIS), will be on display.


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