JBS-Greenpeace conflict set to continue
18/06/2012
However, the company has said it is considering further court action outside Brazil to stop Greenpeace from disseminating the information to international audiences. JBS insists the claims in the report, JBS Scorecard, are false.
Furthermore, JBS has said that it understand Greenpeace Brazil is not fully complying with the court decision of June 13 and that it is studying the possibility of taking further action against the campaign group in Brazil. The court said Greenpeace must remove the JBS Scorecard report from its website, stop sending it to JBS customers and stop briefing meat and leather buyers and media about it. Failure to take this action was to cost the organisation a fine of around $25,000 per day.
Greenpeace published a press release on June 14 accusing JBS of trying to “eliminate criticism” through legal action rather than “cleaning up its supply chain” by severing all ties with livestock farms linked to illegal deforestation. The original report named the farms; JBS answered the claims one by one, pointing out a series of errors. In some cases, JBS had never dealt with the farms named and in others it has ceased to source cattle from them before the date of their inclusion on a government banned list.
According to the campaign group, these errors amounted only to “a few minor mistakes”, which it had corrected. It said it stood by the report and was sure the court would change its mind upon reviewing the evidence. It added: “Greenpeace Brazil is currently precluded from communicating on the issue by the injunction but will file its public response in court on Monday (June 18).”
At the end of the afternoon on that day, JBS told leatherbiz that it had heard nothing about a public response from Greenpeace Brazil.
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