Evil Knievel licensing now available
After being closely restricted since US-born daredevil Evel Knievel’s death in 2007, licensing of the entertainer’s name is being made available by the family members who control the rights, announced K&K Promotions. He famously often wore a red-white-and-blue leather jumpsuit.
Kelly Knievel, son of the man known for seemingly impossible motorcycle stunts, said: “My father launched himself off 100-foot ramps straight into pop-culture stardom. He's a hero admired by everyone from baby boomers to young kids because he defied the odds and never let anything stop him.”
The younger Mr Knievel, president of Las Vegas-based K&K Promotions, said: “Now we are looking for companies whose brands share those same traits of bold, adventurous individualism, of taking control of your own destiny and doing what others say cannot be done.”
K&K Promotions is the owner and exclusive holder of rights to the Evel Knievel name, likeness and rights of publicity. It has an extensive library of photographs, videos and memorabilia of the legendary stuntman's career.
Evil Knievel's jumps carried him over lines of cars, trucks and buses, a box of rattlesnakes and a pair of mountain lions. His equally spectacular crashes, including a failed attempt to jump the Snake River Canyon in a rocket-powered motorcycle, broke most of the bones in his body and once put him into a lengthy coma. But Mr Knievel always recovered, put on his red-white-and-blue leather jumpsuit, and got back on his motorcycle for the next challenge.
“The Evel Knievel brand has been closely guarded by the family,” said Kelly Knievel. “Now we are ready to work with companies that understand the advantages of associating their products with the one-and-only Evel Knievel.”
