Supermarket group provides platform for rural craftswomen
30/04/2012
Products including leathergoods will be in the range of 600 goods that will go on sale in Gama’s main store in Logroño, where the company is based. In addition, the goods will go on sale on a new ecommerce site, webartemur.org.
An umbrella organisation called Fademur, which represents women’s groups in rural communities has said the initiative will help promote quality produce from artisanal companies in all parts of the country and provide a real boost to craftswomen, entrepreneurs and women who are working hard in a sustainable way to preserve and recover rural cultural traditions.
Natalia Miguel Castañeda, a specialist leather artisan from the small village of La Población de Yuso in Cantabria, is one of the women who will sell her products through the new initiative. At her workshop in the village, which has a population of less than 150, she makes high-quality items such as eye-catching fan-cases in vegetable- and chrome-tanned calfskin, which retail at EUR 25 each. She also makes bags and wallets and a range of decorative objects for interior design.
“You don’t learn to become an artisan,” Ms Miguel has said. “You just are an artisan. It’s a complete way of life that covers everything you do.”
Share this story:
