Leather smells good to Rolls-Royce
24/04/2012
Leather’s role in this is to appeal principally to the sense of smell. “The finest interior materials create scents that are unique to Rolls-Royce,” the company said on announcing the Six Senses concept. “The rich aroma greeting Ghost Six Senses occupants comes from the most supple natural soft grain leather in enveloping, hand-crafted seats, as well as in the car’s leather headlining, with added hints of the woody spice in the walnut veneer.”
Rolls-Royce is using its highest-quality leather for the idea, leather from European hides tanned in European tanneries that it normally reserves for its Phantom model, which it describes as “the truly sumptuous natural grain leather that has only previously been available in our pinnacle product range”.
As this is a ‘concept car’ rather than a production model at the moment, the leather is available in one colour only. But if the idea takes off, Rolls-Royce has said “the sky’s the limit” with regard to leather colour choices.
It also told leatherbiz that it had taken an interest in the efforts some tanners have gone to to enhance the natural aroma of leather by adding special scents to their finished leather. “We considered this,” the automotive company said, “but we’re not sure it’s quite ready for production.”
On announcing the idea, Rolls-Royce chief executive, Torsten Müller-Ötvös, said: “The Ghost Six Senses concept is a luxurious environment designed for the most discerning of individuals. It delights the senses and draws you into somewhere that transcends the interior of a car. The stunning hand-made interior embodies something of the heart and soul of each proud craftsperson involved in its creation.”
Share this story:
