Stuart Vevers says Spain is a strong influence on his designs
30/03/2012
Orginally from England, Mr Vevers, the former design director of Mulberry, has been based in Madrid since taking up the role at Loewe in 2008. He told Ms Pagés, a passionate advocate of flamenco as an expression of Spanish identity, that he felt Spain exercised a strong influence on his designs.
“I look to Loewe’s past, and the culture of the brand, but what is really important is that everything I do has to be for today, for now. That is balance for me, to be inspired by the past but to create for today,” he said.
In the article, he went on to say that he was used to working with Spanish tanners and leathergoods manufacturers before moving to Madrid.
Ms Pagés told him that she also regarded Loewe as part of Spain’s identity and remarked that the brand, now owned by Paris-based luxury group LVMH, had started out in the mid-nineteenth century at just the time flamenco was beginning to win attention and to be recognised as a cultural phenomenon. She said that during a tour of Japan, where flamenco has a big following, the wife of a sponsor in Osaka told her she was wearing a black leather dress in Ms Pagés’s honour because the dress was by Loewe.
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