Lectra appoints new manufacturing marketing director
France-based leather industry technology provider Lectra has appointed Bertrand Crönert as its new manufacturing marketing director.
Based at the Paris headquarters and reporting directly to Daniel Harari, Lectra CEO, Mr Crönert is tasked with reinforcing Lectra’s position as a partner of the fashion, automotive, aeronautical and furniture industries.
“Thanks to its experience with major companies in the automotive industry, Lectra has developed in-depth knowledge of Lean Manufacturing, which benefits our production solutions,” said Daniel Harari, Lectra CEO. “Our teams have integrated Lean fundamentals into our technologies, improving usage time, detecting and resolving malfunctions, eliminating superfluous tasks, eradicating quality failures-that can be easily applied to other sectors, fashion in particular, with its continuous collections and just-in-time production.
“Bertrand’s mission is at the heart of Lectra’s strategy which aims to provide long-term support to leading companies in implementing their Lean approach, and Bertrand, with his long experience of complex technological projects acquired in the automotive and energy industries, will allow Lectra to enter a new phase.”
Lectra says the appointment of Mr Crönert is part of a plan to reinforce sales and marketing teams worldwide, as well as that of seeking sustained R&D investments.
“I am pleased to join Lectra, whose strength lies in knowing how to anticipate changes in its markets and in developing close collaboration with state-of-the art players to design and perfect tomorrow’s solutions,” said Mr Crönert. “With the involvement of all its teams, R&D, marketing and sales, we will capitalise on Lectra’s integrated solutions for fabric and leather, unsurpassed in the marketplace, as well as on its high value-creating services, to allow our customers to become more competitive and more profitable in a world economic climate that is highly competitive.”
