Beijing conference to focus on brand promotion

21/03/2012
The China Leather Industry Association (CLIA) has said that the 2012 national leather conference will take place in Beijing from April 25-27.

CLIA has decided that theme for the conference, and indeed for the whole of 2012, will be how companies in China's leather sector can build up their brands.

One of the meetings at the event will be to announce which companies in the Genuine Leather Mark campaign, which the association runs, are leading brands.