Lectra promotes Javier Garcia
France-based leather industry technology provider Lectra has appointed Javier Garcia as director of strategic manufacturing accounts. Based at the firm’s headquarters in Paris, Mr Garcia will aim to reinforce the company’s partner relationships with its major worldwide customers.
Reporting to Edouard Macquin, group sales director, Mr Garcia will pilot Lectra’s worldwide sales activities with manufacturing clients in the automotive, fashion, aeronautics, and industrial fabrics industries.
For more than 11 years, Javier Garcia was sales director in Greater China, first with Investronica and then with Lectra after its acquisition of Investronica. His performance played a significant role in the financial results of the company in that region.
“Lectra is now leader in the Chinese market. With revenues multiplied by nearly two over the past two years in China, Lectra is experiencing in particular very strong development in the automotive market, with local manufacturers as well as with Chinese organisations of large Tier 1 suppliers in automotive interiors and airbags, such as Autoliv, Faurecia, JCI, Lear, and TRW,” said Daniel Harari, Lectra CEO. “Javier’s nomination is part of a worldwide sales team reinforcement plan which aims to accelerate Lectra’s development over the next 24 months and to accompany its customers in their after-crisis challenges.”
“Strengthened by his vast experience with major international customers and by his sales success in Greater China, Javier has all the qualities and experience necessary for reinforcing Lectra’s position, already a long-term partner of worldwide leaders in the fashion, automotive, and aeronautics industries,” said Mr Macquin. “Javier’s two priorities are to establish, along with his team, a worldwide program for developing long-term relationships with our major Manufacturing customers and to win over new customers.”
Mr Garcia said: “I am very honoured to take on the direction of Lectra’s strategic manufacturing accounts and to support our teams as we continue to strive for proximity and excellence.”
