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Abu Dhabi for largest BMW showroom

16/02/2012
Luxury car group BMW has opened the largest showroom anywhere in the world for its BMW, Mini and Rolls-Royce Motor Cars in Abu Dhabi. Abu Dhabi Motors, the BMW Group’s long-standing importer for the region, has invested around EUR 60 million in the new 35,000-square-metre showroom, which has taken three years to complete.

At an opening ceremony, Ian Robertson, BMW board member with responsibility for sales and marketing, said: “The Middle East is an important region for the BMW Group. We sold more vehicles here in 2011 than ever before. There is tremendous future growth potential in many countries in this region and in the United Arab Emirates in particular. The investment in this impressive and unique facility is testament to the continued opportunities that lie ahead in Abu Dhabi and in the region.”

The best-selling vehicles in the region in 2011 were large model series such as the BMW 7 Series, the 5 Series, the X5 and the X6. The BMW 7 was the top-selling car in the BMW model range, for example, with 4,511 vehicles delivered to customers in the region. In 2011 the Middle East was the third biggest market worldwide for the BMW 7 Series following China and the US.

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