E-Land to buy Coccinelle leathergoods brand - leatherbiz: Leading news Leatherbiz

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E-Land to buy Coccinelle leathergoods brand

13/02/2012
South Korean retailer E-Land Group has completed a deal to buy an Italian fashion brand in a bid to expand its presence in Asia’s fashion markets. Under the deal with Italy’s Marialla Burani Fashion Group, E-Land will purchase the leathergoods fashion brand Coccinelle. The company declined to reveal its takeover prices.

E-Land said that the move will pave the way for it to expand its presence in emerging markets such as China.

Coccinelle, which has around 1,300 stores in 28 nations, currently has seven outlets in South Korea’s major department stores, according to E-Land.


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