Prada celebrates renovated Paris store
Italian fashion house Prada marked the opening of its expanded and renovated store on Rue du Faubourg Saint-Honoré in Paris with three events 24 January: a cocktail at the boutique, followed by a dinner and a party inside the 24-hour museum created by artist Francesco Vezzoli for the occasion.
The three-story shop has more than doubled from its original size and now spreads over about 1,900 square metres, with men’s and women’s accessories, leathergoods, footwear and ready-to-wear, making it the largest in Europe for the brand.
“It allows us to have a real, full Prada offering in Paris,” said Natalie Bader, chief executive officer of Prada France.
On the opening night, the building usually used by the Economic and Social Council, France’s consultative assembly, was transformed into a pop-up installation that included a monumental pink neon cage where guests ate, surrounded by two-dimensional reproductions of classical female statues that lit up from the inside.
“This is a building of power, and I filled it with images of my mother, so it’s like emotions against politics,” Mr Vezzoli explained.
