Asprey reports 31% sales jump
London-based jewellery, leathergoods and silverware brand Asprey has reported growth at the end of 2011, with a jump in pre-Christmas sales under new managing director Paddy Byng.
The company’s flagship store in London experienced a sales increase of 36% in December, while its overall like-for-like sales jumped 31% in the eight weeks to Christmas.
Mr Byng has now predicted that the company will break-even in 2013. This time last year it was reported that Asprey had suffered losses for the financial year to March 2010 despite cost-cutting and staff reductions, with liabilities said to exceed assets by nearly three to one.
Asprey launched its e-commerce site in November last year, with a view to capturing sales in the run up to Christmas. Mr Byng described the move into e-commerce as exciting and said the company plans to “fully invest in growing the digital platform further” in 2012.
