More details of Rolls-Royce record sales
10/01/2012
Globally, the luxury brand sold 3,538 cars during the year, a 31% increase on the 2010 total of 2,711 cars. The figure represents the best sales result in the company’s 107-year history; the previous record of 3,347 cars having been set in 1978 during the Silver Shadow II era.
Strong sales growth was reported across the globe, with notable results seen in Asia Pacific (up 47%), North America (up 17%) and the Middle East (up 23%). China and the United States were the most significant individual markets for Rolls-Royce. The United Kingdom also performed well, reporting 30% growth in the year. In continental Europe, Germany and Russia were the largest growth markets, each more than doubling sales compared to 2010.
“We had an outstanding year in 2011,” said Torsten Müller-Ötvös, chief executive officer of Rolls-Royce Motor Cars. “Our business is in excellent shape. We are developing our dealer network, moving into new markets like South America, expanding our manufacturing operation in West Sussex to meet global demand and have plans to develop our product range. At the core of this extraordinary success is a dedicated, committed and, above all, passionate workforce.”
Last year also marked a record for the Rolls-Royce bespoke personalisation programme. The company said that nearly every Phantom family model sold in 2011 came with some element of bespoke personalisation, including interior detailing.
Expansion work at the company’s manufacturing plant at Goodwood, West Sussex, will begin in February.
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