Mulberry names Hermès exec as new CEO
UK-based leather goods maker Mulberry has hired a French luxury goods executive to lead the brand’s expansion into Asia and the US in 2012. Bruno Guillon will start his new role as chief executive on March 1, 2012, replacing Godfrey Davis who will move into a non-executive chairman role.
Mr Guillon will move from his current position as managing director of the French division of Hermès International. He joined Hermès in 2001 having previously worked at LVMH and Nina Ricci, and said Mulberry was a “great British brand with a unique heritage and an exceptional opportunity for growth”.
Analysts at Panmure Gordon said: “The appointment of a new chief executive with the right global brand pedigree at this stage of Mulberry’s growth cycle makes perfect sense to us. With Godfrey Davis staying on as chairman, we think that the company is well placed to exploit its huge global opportunity.”
