Bottega Veneta launches Chinese language website
Italian leathergoods company Bottega Veneta has announced the launch of its Chinese-language website to cater for the Chinese customer.
The website offers a number of features designed exclusively for the Chinese market.
“While Bottega Veneta has received a very positive response in China, our aim to engage as fully as possible, in as many ways as possible, with our current and future customers, is the same for China as it is everywhere,” said Marco Bizzarri, president and CEO of Bottega Veneta. “As the brand becomes more visible, consumers’ understanding and appreciation toward the brand also grows. The launch of bottegaveneta.cn is the realisation of an important goal, in that we are now able to engage with the Chinese consumer in a new and direct way, sharing our story and our products in an environment that reflects Bottega Veneta’s brand values. Our intention in developing the site was not just to offer information about the brand in Chinese but to build a complete environment that welcomes and engages the luxury customer in China. We look forward to increasing awareness of Bottega Veneta across all of China, and to interacting with our Chinese customers in ways that inspire them to shop with us.”
