Collagen research takes Fujifilm into beauty product - leatherbiz: Lea Leatherbiz

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Collagen research takes Fujifilm into beauty products

05/12/2011
In an announcement on December 5, photo imaging company Fujifilm has said it will bring a collagen-based skincare product range to Europe in 2012.

Astalift is a skincare range that Fujifilm launched in Japan four years ago and took into the Chinese market in 2010. It developed the anti-ageing skincare products using its own collagen research. The range contains collagen, a by-product from hides, and a powerful skin-conditioning agent called astaxanthin.

Junji Okada, managing director of Fujifilm Europe, said that entering the skincare market is a great chance for the company to expand its business in Europe.


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