Coach creates blogger’s bag
US leathergoods company Coach has teamed up with fashion expert Emily Johnston to design a leather bag for the “working blogger”. Ms Johnston has become part of the long list of bloggers who have decided to collaborate with designers.
“Emily’s eye for making a great bag is as impressive as her super-chic fashion blog,” said Jason Weisenfeld, senior vice president of global brand communications and collaborations at Coach.
“We asked Emily to design something practical for the working blogger and in the process she created a bag that has the modern functionality every blogger needs.”
The leather and canvas design has a special padded pocket for holding a digital SLR camera and a separate compartment for carrying a flat pair of pumps.
Ms Johnston is delighted with the final design. “Since being given the opportunity to design a bag with Coach, my feet haven’t touched the ground,” she said. “Coach is the pinnacle of luxury and sophistication. Designing a bag with a brand that I have always held in such high regard has been the most nerve-wracking, but also the most exhilarating, experience of my life. I couldn’t be prouder or more pleased with what we have produced.”
“My mother loved their handbags and I can even remember the smell of her first Coach leather holdall. So to have the opportunity to work with a brand that has played such a big role in shaping my own love of fashion is something I don’t think I’ll ever really believe has happened.”
