Mulberry creates leather bear for charity

07/11/2011

For this year’s UK charity appeal Children in Need, 12 fashion designers have each created their own Fashion Pudsey Bear, which will be auctioned on eBay from to raise money for BBC Children in Need. Designers include Giles Deacon, Mulberry, Patrick Grant, Jonathan Saunders, Liberty, Katie Hillier and Erdem.

 

Mulberry’s creative director Emma Hill has created a leather bear at the Mulberry factory in Somerset.

 

“The Mulberry Fashion Pudsey is inspired by our brand heritage and English tradition,” she said. “As Mulberry began 40 years ago with, and is still loved for leather accessories we decided to use leather for Fashion Pudsey. He comes in the same soft buffalo leather we use for our Alexa bag and his colour is classic oak with chocolate paws and mouth; two of the most iconic Mulberry colours.”

 

“Mulberry Pudsey’s eyes and nose are made from our gunmetal grey rivets and he has a Mulberry fob on the back of his neck so people know exactly who he is. The finishing touch is Pudsey’s bandana, made from the same Mulberry tree monogram material that lines our handbags – all in all a very Mulberry bear!'

 

Ms Hill said that Children in Need is a cause very close to her heart because of her six-year-old son, Hudson. “I have enjoyed watching the broadcast year after year and certainly feel like I have grown up with the show, watching the amazing things people do to support children in our country and see the fantastic way everyone unites to raise money is truly inspiring. We were delighted to be asked and we hope our Fashion Bear does Children In Need proud in the auction!”