USMEF holds planning conference
03/11/2011
Dr Harry Kaiser, a Cornell University economist, presented the findings of arecently completed study on the effectiveness of USMEF’s marketing efforts, concluding that combined producer and US Department of Agriculture marketing expenditures can increase US red meat exports by more than 30% per year. Bill Rupp, president of JBS's US beef division, also addressed the audience on the importance of exports, driving home the critical role the international markets play in his company’s profitability.
USMEF chairman, Keith Miller, and president and chief executive, Philip Seng, also addressed the opening general session audience, recapping export results in 2011 and discussing the challenges that lie ahead. Market updates were provided by regional directors who represent USMEF in Japan, Mexico, Central America, South America, Europe, Russia and the Middle East.
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