Armenta expands to the UK
US jewellery and leathergoods brand Armenta is embarking on a push into the UK market with a dedicated marketing plan and intentions to build up a network of UK stockists.
The brand, which will celebrate its 10th anniversary next year, has been stocked at Lesley Schiff’s Talisman Gallery at Harvey Nichols in London for a year but has not yet signed up any more UK stockists.
Armenta vice-president Julie Shaw said: “I’ve been wanting to grow our business internationally since I started. I want to recreate what we have done in the US, where we have such a thriving business, and bring it to the UK.”
Ms Shaw added that Armenta, which claims to have doubled in size each year it has been in business, is hoping to make its mark in the UK market by building up a network of independent retail stockists.
Armenta founder Emily Armenta said: “We want to support our brand with advertising and PR initiatives in the UK. We really get behind it and make sure that the foundation that we sell from is a solid one. “
Armenta has simple and bold collections for women and a men’s line, as well as a range of leathergoods including handbags. All of the brand’s Armenta’s jewellery design, production and finishing is done in house at its headquarters in Texas in the US by a team of 60 women. Due to this intimate production process, Armenta said that it does not want to expand too quickly in the UK and will be “selective” about which retailers it chooses to work for.
The brand currently has 75 retail stockists around the world, all of which are independent retailers.
