Rolls-Royce announces £10m expansion project

13/09/2011
The home of luxury car manufacturer Rolls-Royce at Goodwood in West Sussex, UK, is to expand in the months ahead. It says the decision follows significant growth in worldwide sales over the last 18 months and a greater demand from customers for “highly personalised” Rolls-Royce Ghost and Phantom models.

Rolls-Royce had announced already that it was
expanding its custom-manufacturing operation owing to growing customer demand for bespoke items, including leather for car interiors.

The expansion it has announced now includes an increase in size by more than 2,500 square-metres for the assembly hall, completing the final phase of development from original site plans for the production area. A new extension will also increase the surface finish centre by more than 640 square-metres. Total investment in the project will be about £10 million.

This development follows record sales in 2010 and growing demand across all markets, both at home and internationally. The company is also expanding its dealer network, with several new dealerships recently launched in North America, Asia Pacific and Europe and more are planned in the balance of the year.