Rolls-Royce to double its bespoke design team - leatherbiz: Leading ne Leatherbiz

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Rolls-Royce to double its bespoke design team

11/08/2011
Rolls-Royce Motor Cars is expanding its custom-manufacturing operation owing to growing customer demand for bespoke items, including leather for car interiors, a trademark service by the UK manufacturer of super-luxury motor cars. As a result, the bespoke operation, based at the home of Rolls-Royce at Goodwood in West Sussex, south of London, will double its workforce before the end of 2011. It will bring the number of bespoke experts throughout the business to over 50.

This year, Rolls-Royce has seen a significant increase in customer demand for personalised bespoke features, transforming the brand’s super-luxury cars into what it calls “unique hand-crafted masterpieces, which are as individual as their owner’s fingerprints”. In order to satisfy demand, the business is recruiting additional designers as well as engineers in manufacturing and project management functions.

Bespoke operations are not limited to design and development of automotive parts. Bespoke allows Rolls-Royce customers the luxury of commissioning motor cars to suit their personal lifestyles. Examples are as versatile and unique as picnic sets that are colour-matched to a car’s interior, carefully selected luxurious interior materials or the creation of seamless storage for an owner’s favourite belongings.

“The ability to bespoke one’s vehicle has always been at the heart of Rolls-Royce so it is very encouraging to see that after more than 100 years at the very pinnacle of the automotive world, our bespoke services are still very much in demand from customers all over the world today,” said member of the board and director of sales and marketing, Jolyon Nash.


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