Lichfield Leather gets makeover for its brands
UK-based leathergoods company Lichfield Leather has had three separate brand identities and a marketing strategy created for its handbags and accessory brands.
Creative agency Transmission Creative designed “well-defined, unmistakable brands” for Lichfield’s Italian-inspired Tumble and Hide range, youthful handbag and purse line Yoshi, and Detour, an urban range of leather bags and wallets for men.
Each brand was given its own personality and style to match the differing target audiences and create impact.
Creative director of Transmission Creative, Grant Mitchell, said: “Lichfield Leather is already a successful, well established business. So it’s a fantastic challenge to see how our creative thinking can really help take these brands to a higher level.”
