Burberry unveils new ad campaign
British luxury leathergoods firm, Burberry, has unveiled its new advertising campaign which features two new British celebrities.
Up-and-coming actress Felicity Jones is the new face of Burberry alongside 16-year-old Molly Smith who was spotted on the streets of Covent Garden by Next Model Management.
Felicity Jones was hand-picked by chief creative officer, Christopher Bailey because of her retro look. ”I was inspired by iconic British portraits and our own archive campaigns from the late 1960s of Jean Shrimpton using her trench coat to shelter herself from the poetic and romantic British weather”, said Mr Bailey.
The new advertising campaign was shot by Mario Testino who has worked with many fashion companies. For 16 year old Molly Smith, this was her first time working with such a prestigious photographer and she said that the shoot was “very relaxed and exciting at the same time – it was the best day of my life so far! My mum and dad are so proud.”
