Leather handbag firm achieves ShopNBC record
ShopNBC, a US-based interactive retailer via television and the internet, has announced that American West Handbags achieved the most successful handbag launch in the network’s history, resulting in 12 sellouts. The handcrafted products debuted on Thursday, April 28 with an integrated multichannel campaign that supported a focused merchandising strategy.
The premiere of American West Handbags on ShopNBC featured a variety of handmade handbags and accessories crafted from hand selected leathers.
The American West Handbag show on the network achieved 12 sellouts including the Santa Fe Spirit Cow Hide and Leather Hobo, the Prairie Rose Cow Hide and Leather Tote, the Roses are Red Stud Detail Leather Tote, and the Peek-a-Boo Tooled Leather Shoulder Bag. Additional top sellers included the Santa Fe Spirit Cow Hide Wallet and the Boot Scoot Boogie Stud Detail Leather Tote.
“We are thrilled with the customer response to our debut on ShopNBC,” said Louise de Kok, designer and owner of American West Handbags, which is celebrating its 25th Anniversary in 2011. “It has been very inspiring to work with such great talent at ShopNBC and the team of professionals who put on a great show, as we witnessed an overwhelming reception to our brand. We look forward to the next airing and showcasing more Western handbags and accessories.”
“We are delighted about the successful launch of American West Handbags on our network,” said Bob Ayd, president of ShopNBC. “The American West brand is truly a unique find in the national landscape of designer handbags. Through a joint effort and great attention to detail, we were able to successfully showcase their story and unique heritage across our multi-channel platform. This is the beginning of a great partnership with more exciting offers from American West to come.”
