US leather brand creates NYC film festival totes
US-based leathergoods company, Will Leather Goods, has created a pair of official tote bags for the 2011 Tribeca Film Festival (TFF), which begins in April and runs until 1 May, 2011, in New York City.
The Oregon-based brand manufactures its products in the US and actively supports the country’s craftsmanship heritage.
The film festival was co-founded by US actor Robert De Niro and attracts the biggest names in film to NYC. The specially-designed, limited edition Will Leather Goods bags will be distributed to actors, filmmakers and industry insiders.
With both TFF and Will Leather Goods branding, the heavy-weight ‘Made in the USA’ canvas and leather totes will be on sale to the public at TFF on-site merchandise areas and online, costing $195 (leather) and $46 (canvas).
“Will Leather Goods owes its birth to the film industry, so I’m incredibly proud and honoured to bring our brand back to its roots by collaborating with the Tribeca Film Festival,” said the firm’s founder and CEO, Bill Adler. “I started this company as Billy’s Belts on Venice Beach to support my family during the 1981 SAG strike when I was an actor in Los Angeles. It has expanded globally as Will Leather Goods and every seasonal collection carries a cinematic quality that women and men love to work into their functional wardrobe.”
