Bottega Veneta promotes leather luggage with new video
Italian leathergoods company Bottega Veneta has created a short film on the subject of travel, made in collaboration with photographer and director, Christian Weber. The film, entitled ‘Viaggio Notturno’, is the centerpiece of a new travel-themed digital campaign for the luxury goods brand, focusing attention on Bottega Veneta’s array of leather luggage sets and travel accessories.
‘Viaggio Notturno’ is a brief meditation on luxury travel and the possibilities it engenders. It follows two individuals, a man and a woman, in the suite of an elegant hotel. Whether they are in the same space at the same time is unclear. What is clear is simply and evocatively the allure and romance of the journey. Shot in New York City in February, 2011, ‘Viaggio Notturno’ is a departure for Bottega Veneta, whose other videos focus on the artisanal techniques and collaborative processes that define the brand.
“Travel is an inherently fascinating subject because it’s so personal,” said Bottega Veneta creative director Tomas Maier. “We all travel, but each of us brings intensely individual hopes and concerns to the experience. When the idea of making a film came up, I wanted to show not just the practical side of travel — the luggage, the eye mask — but also what is surreal, romantic, and potentially transformative about a voyage. I like that Christian’s work is simultaneously precise and mysterious. He has managed to convey what is shared while leaving room for each of us to project our own imaginations onto the story.”
Bottega Veneta was acquired by PPR Luxury Group in 2001. In the years since, the brand has introduced fine jewellery, a watch, furniture and home accessories to its collections, while continuing to offer leather handbags, shoes, small leathergoods, eyewear, luggage, and gifts.
