Stahl unveils AW 2012–13 colour trends
28/03/2011
The company has issued a new booklet to highlight the colours it believes tanners will have to apply to their leathers to meet customer requirements for that season. The booklet has a picture postcard theme. “Just as the photographs on holiday postcards recorded the fashions of the time, each image in Stahl’s booklet carries a fashion-related message describing thoughts on how colours will relate to fashion trends in the autumn and winter of 2012 and 2013,” the company said.
A companion poster for the same season also sports a travel theme.
There are four colour groups, Epoch, Panoramic, Tourist and Virtual around which Stahl’s preview is built.
The first Postcards describe Epoch, a look back in time to luxury, charm and “a veiled past of prohibition surrounded by voluptuousness and passion”. This is a nostalgia that nevertheless resonates in the modern world. Delicate colour tones and greys act as backgrounds for reds. Together these inspire stillness, gentility, calm and comfort, “a mysterious patina from the glamorous world of past fashions”.
A brighter scene, Panoramic, is the setting for the second group of Postcards. Winter landscapes are a glorious reflection of ice and sunset, while possessing a rustic way of calm and an illusion of missing elegance. Like winter, greyness is mixed with a strength of colour in the reds, golds and blues of setting and rising suns, “inspiring a sense of both coldness and warmth”.
Postcards remind us of travel to foreign lands whether for business or leisure. So the third group reflects the world of the Tourist embracing the city, unusual sites, arts and crafts. Artificial and natural become linked to create a world of happy colours, brighter and stronger than in Epoch and Panoramic. Strong colours imply a feeling of well-being and purpose, the world of the winter tourist.
Finally, the journey through the Postcard colour collection brings us to a group of colours that reflect the Virtual world. Clothing models the body with metallic twinkles and the contrast of iron and wool. This is a futuristic world in which contrast from cold silver to hot red embrace music, design, art and fashion. It is a world of new materials and fashion thoughts reflected in the colours used.
Contrasts and mixes of colours feature throughout this presentation. So it is only right that the final Postcards show how the colours that have been previewed can be used together to mix and match. The poster also shows how colours and fashions can blend with a background.
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