Chrome-recovery part of Coca-Cola Africa initiative

07/01/2011
A chrome-recovery programme among tanneries in Dokkarat, in the Fès-Boulemane region of northern Morocco, is one of a series of projects that Coca-Cola is helping to fund as part of a wider programme to help African countries reach target 7C of the Millennium Development Goals: to halve by 2015 the proportion of the world population without sustainable access to safe drinking water and basic sanitation.

A new recovery plant will make sure no chrome in the tanneries’ effluent makes its way into the Sebou River, making the river water cleaner and allowing the tanneries to reuse the metal.

The soft drinks company has committed almost $30 million over six years to provide sustainable, clean water sources, hygiene education and sanitation services to Africa to combat preventable waterborne diseases under a programme that it has called the Replenish Africa Initiative (RAIN).

“The Africa water crisis is a threat to the prospects for economic growth on the continent,” said Jeff Seabright, vice president for environment and water resources at Coca-Cola. “To be a sustainable business, we need strong and healthy communities, and water is a key building block for community health and development. It makes business sense for us to focus efforts on initiatives like RAIN.”