Beef to come out of the mass market

30/09/2010
The Food and Agriculture Organisation (FAO) of the United Nations believes that beef will cease to be a mass-market protein source.

Speaking at the World Meat Congress in Buenos Aires at the end of September, the FAO's chief analyst, Henning Steinfeld, said he believed an increasing world population and rising pressures on meat companies to produce in the most sustainable way possible will mean the end of beef as a commodity product. He said: "The world is going to have a population of 9.1 billion in 2050 and people are going to have to eat more tilapia and more pork."
 
The agency believes the consumption of meat, taking all types into account, will double by 2050, but the increase in beef consumption will be small in comparison to the rise other sources of protein will see. Mr Steinfeld said pressure would grow on countries that raise beef cattle on a large scale, including Brazil and Argentina, because of the need to reduce greenhouse gas emissions.