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Canadian government to help beef industry

27/08/2010
The Government of Canada has announced a plan to help the cattle industry there  "stay ahead of the curve in the global marketplace". Member of Parliament Cathy McLeod announced on behalf of agriculture minister, Gerry Ritz, that the federal government was preparing to make an investment of up to $3 million (Canadian, equivalent to around US$2.8 million) to support the beef industry by developing new marketing opportunities to help farmers and food processors boost their bottom line.

"Canadian beef producers are the best in the world and can be proud of their long-standing history of producing safe, high-quality products for Canadians and world markets," said Ms McLeod. "By investing in new market opportunities and research projects, the Government of Canada is helping farmers and food processors increase production and sales, ensuring they remain competitive and profitable into the future."

Projects could include trade missions to access emerging markets, producer education to meet consumer demands, new product development and branding and consumer education initiatives to increase the demand for beef domestically.



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