Tyson targets Brazil expansion
Tyson Brazil, a subsidiary of US meat producer Tyson Foods, is preparing to expand operations in the country. With global revenues of US$27 billion, the company believes it can significantly boost its market share in Brazil from 2011 onwards.
The subsidiary’s new president, Victor Hugo Brandalise said the first stage of its expansion plan would focus on foul, while the second phase would look at pigs and the third at cattle. He said the company has already invested $250 million in Brazil and has another $40 million before the end of July. According to Mr Brandalise, Brazil offers better growth potential than the US. Other potential markets include China, India and Mexico; however, he feels Brazil will be its best expansion option for the time being.
