High expectations for Moroccan leather sector
The Moroccan government has introduced new measures that are expected to give the country’s leather and footwear industry a major boost. The sector has been named as one of eight that are expected to generate 70% of the country’s anticipated industrial growth by 2015.
The government has introduced a special development plan to help leather and shoe firms take advantage of existing export opportunities and a programme to help exporters explore new markets. It has launched a plan to enable footwear and leather manufacturers to increase market share within Morocco as well as a new modernisation scheme. Other initiatives it has introduced include a tailored training programme and a scheme to improve working conditions.
As a result, the government hopes to see greater diversification of products, an improvement in quality and a move towards higher-value-added goods. Better service and greater creativity are also important.
It claims the country’s strategic location and its high environmental standards will attract overseas investment for the leather and shoe sector. The government also points out that it is rich in raw materials, has improved transport links, is building on centuries of craftsmanship expertise and has a well-trained workforce. The country has also signed free trade agreements with the EU, the US, Turkey, Tunisia, Egypt and Jordan.
