New Micam site “an effective tool”

16/06/2010

The National Association of Italian Footwear Manufacturers (ANCI) has relaunched the Micam ShoEvent website to make it easier for visitors to navigate the site. It offers up-to-date information about the global footwear show and its exhibitors and services as well as using modern, eye-catching graphics.

“For Micam we wanted a website which, on the one hand, was easy to use and, on the other hand, would be easier to link to the website of the association, particularly through the graphics of the homepage,” says Fabio Aromatici, director of ANCI. “We want the new website to be an effective tool at the disposal of our business partners. A great deal of attention has been lavished on the image and the graphics, but the main goal has been to make sure it is intuitive and that the information is easy to access.

“I think there is a need for practicality, and to work in a way that is as fast and efficient as possible: we feel sure that professionals coming into contact with the Micam ShoEvent will, from this point forward, have an extra tool at their disposal. And in the near future, our website will also make it possible to provide additional services for our event”.

The next edition of Micam will take place in Milan from September 19-22.