Hooker Furniture creates online community
US-based Hooker Furniture has decided to use social media as a way of communicating with furniture designers, retailers and shoppers about new trends and products. Its new online community includes two blogs, a Facebook page and a dedicated channel on YouTube.
"The unprecedented growth of social media has provided a compelling platform to develop relationships and connections with all those who touch our brand," said Bruce Cohenour, president of Hooker Furniture. "Through rich, multimedia content focused on the home, we see this as a way to add value, bring our products to life and increase engagement with our brand."
Kim Shaver, vice president-marketing communication, said: "We want to be an educational and idea resource for furniture shoppers, purchasers, retailers, retail associates and designers."
Hooker Furniture, is best known for its home entertainment centre furniture, home office furniture, bedroom furniture collections and dining room collections. The company also owns leather seating specialist Bradington-Young and custom chair specialist Sam Moore.
