Ferragamo confirms its commitment to Made in Italy

05/05/2010
Italian luxury brand Salvatore Ferragamo SpA is preparing to sell its shares on the stock market, but when it goes public, it will do so in Italy.

The company's chief executive, Michele Norsa, has told Bloomberg that Florence-based Ferragamo remains completely committed to its home country. He dismissed suggestions that he might follow in the footsteps of a number of other European companies that, in recent times, have chosen to launch their initial public offerings in Hong Kong because of the relative ease with which they can generate investment in the Far East.

Mr Norsa told Bloomberg that Ferragamo was proud to make all of its leathergoods, shoes and other products in Italy and insisted that the brand would keep up its commitment to the Made in Italy concept.

The company's chairman, Ferruccio Ferragamo, suggested in an interview in February that an initial public offering of stock in the brand could take place in 2011.