Australia identifies meat marketing priorities
16/03/2010
Industry stakeholders in Australia to discuss ways in which Meat & Livestock Australia (MLA) might improve its marketing around the world.
Managing director, David Palmer, said representatives of all sectors of the industry carried out a robust analysis of marketing activities and budget allocations for the year ahead.
“Each year we have a wide cross-section of the industry gather to discuss the big issues and opportunities for red meat, and how they want to see marketing levies invested for maximum benefit to producers and the broader industry,” he said.
Among these “big issues”, he included capitalising on recent market access gains for Australian beef in Europe, facing up to renewed competition from US producers in Australia’s most important export markets (Japan and Korea), competition from other proteins and countering what MLA refers to as “misinformation in the community about the impact of red meat production on the environment”.
The organisation will also continue its attempts to diversify by trying to increase exports to newer markets including Russia and the Middle East, and by increasing its promotion of mutton.
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