Hermès to keep expanding in Asia, including Hong Kong
12/03/2010
The regional managing director of Hermès in India, the Middle East and southeast Asia, Bertrand Michaud, has said that high-end consumers from mainland China still prefer to visit the brand’s Hong Kong stores, in spite of the fact that Hermès now has 16 of its own stores in China.
At the official opening of the brand’s first boutique in the Philippines on March 10, Mr Michaud told local media that expansion would continue, with new stores planned for Singapore, Macau and the Philippines, as well as at other locations in mainland China. However, he said that Hermès would also continue opening retail outlets in Hong Kong, in spite of the company already having eight boutiques in the Special Administrative Region.
He explained that visitors from the mainland continue flocking to Hong Kong to buy Hermès products, with consumers from there making up 40% of shoppers. When he took up his first post for Hermès in Asia in 1998, the proportion of shoppers from China at the Hong Kong outlets was only 10%.
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