Bentley is to open of its first ever boutique at the Geneva Motor Show this year (March 4-14).

Visitors to the show will see a selection of branded merchandise from the Bentley Collection along with a limited-edition range of new products designed exclusively for the 2010 event.

The theme for the merchandise is ‘A Celebration of Colour’, reflecting “the exciting new colour hues of the cars on the show stand”. The company has teamed up with Robert Ettinger of London to produce a limited-edition range of small leathergoods including luggage tags, key fobs, passport holders and coin purses. Hand-stitched in the UK using Bentley’s own hides, the leathergoods range is said to reflect the finest workmanship and materials.

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