Vuitton emphasises leather craftsmanship in ad campaign
05/01/2010
A new advertising campaign for luxury brand Louis Vuitton focuses heavily on craftsmanship and traditional artisan skills.
The series of print advertisements show artisans working in Louis Vuitton and attempt to put across how difficult it is to make high-end leathergoods. The Financial Times said in a report that the artwork in the advertisements is reminiscent of the paintings of Dutch baroque painter Johannes Vermeer, “equating the Vuitton product with classic masterpieces noted for both their rarity and their worth”.
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