Buyers prepare for Pure London

10/12/2009

Shoe and leathergoods manufacturers are preparing to take part in Pure London, which runs February 14-16.

At the upcoming even, the footwear hall will be split into three areas: New to Pure Footwear, Trend Led and Design Led. The Trend Led section will include US footwear designer Steve Madden, who will present his autumn-winter 2010 collection, which includes leather biker-style boots, shoe boots and evening shoes. Other brands in the section showing new collections will include Bronx, Eject, Irregular Choice, Prophecy, Fly London and Marco Tozzi

The Design Led section will showcase ranges from designers such as Chie Mihara, Audley and Brazilian brand Melissa, while New to Pure will include Puro, Schu, Chocolate schubar, Paez shoes and Ruby Brown.

Accessories will also be on show at the event, including collections from Skive & Toole, Mimco, Zandra Rhodes, Olga Berg, Hobo, Red or Dead and Suzy Smith.  Wonderweave will be showcasing the finest collection of shrugs and shawls as well as London based label Skive & Toole who will be wowing buyers with a range of leather accessories for men.