Middle East offers beef boost

26/11/2009

The US Meat Export Federation (USMEF) has said that while US beef exports have struggled to match last year’s pace in many global markets, exports to the Middle East have been performing extremely well in 2009.

In the first nine months of the year, total beef export volume to the region increased by about 4%.

USMEF regional director, John Brook, says the Middle East’s economy has been surprisingly strong and resilient compared to many other areas, and this has helped boost beef demand. He also says that retail and foodservice outlets in the Middle East are becoming more modern and efficient, which makes high-quality beef much more marketable there.